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B.E.(Biotechnology)
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Leela Rani

pilani Management

Associate Professor, Department of Management,
BITS Pilani, Pilani Campus

Department of Management, Birla Institute of Technology & Science, Pilani- 333031, Rajasthan. India.
leela_r@pilani.bits-pilani.ac.in
+91-01596255802 (O)
+91-1596-255334 (Dept.)

 Publications

Journal publications

  1. Rana A., Bhat A. K. & Rani L. (2019), "The Cognitive Structure of Online Brand Choice: An Exploratory Study, in book: P. Rossi, N. Krey (eds.), Finding New Ways to Engage and Satisfy Global Customers, Developments in Marketing Science: Proceedings of the Academy, Publisher: Springer, Cham.
  2. Yadav, N., Gupta, K., Rani, L., & Rawat, D. (2018). Drivers of Sustainability Practices and SMEs: A   Systematic Literature Review. European Journal of Sustainable Development, 7(4), 531-544.
  3. Sharma, M. and Rani, L. (2016), "Demographic Differences among Indian Primary School Children’s Environmentally Sustainable Consumption Behaviour”. International Journal of Applied Business and Economics Research, Vol. 14(6) (Scopus Indexed).
  4. Sharma, M. and Rani, L. (2016), "Social Learning Tools for Environmentally Sustainable Consumption Behavior in Primary Schools”. European Journal of Sustainable Development, Vol. 5(4) (Thomson Reuter Indexed).
  5. Rana A., Bhat A. K. & Rani L. (2015),"A classificatory scheme for antecedents of the sources of “online brand equity”", Journal of Research in Interactive Marketing (ABDC, Scopus indexed), Vol. 9, Issue 4, pp. 262 - 298 Permanent link to this document: http://dx.doi.org/10.1108/JRIM-02-2014-0008.
  6. Sharma, M. and Rani, L. (2014), “Environmentally Sustainable Consumption: A Review and Agenda for Future Research", Global Journal of Finance & Management, Vol. 6(4), pp. 367-374.
  7. Sharma, M. and Rani, L. (2014), "A Study of Children's Influence on Environmentally Sustainable Consumption Decisions in Household”, Asian Journal of Management (in UGC approved list of Journals), Vol. 5(4), pp. 420-430.
  8. Sharma, M. and Rani, L. (2014), “Environmentally Sustainable Consumption: A Review and Agenda for Future Research", Global Journal of Finance & Management, Vol. 6(4), pp. 367-374, ISSN no.: 0975-6477
  9. Sharma, M. and Rani, L. (2014), "A Study of Children's Influence on Environmentally Sustainable Consumption Decisions in Household”, Asian Journal of Management, Vol. 5(4), pp. 420-430. ISSN no.: 0976- 495X
  10. Rani, L. and Velayudhan, S. K. (2008), “Understanding Consumer’s Attitude Towards Retail Store in Stockout Situations”, Asia Pacific Journal of Marketing and Logistics, Vol. 20(3), pp. 259-275. 
  11. Rani, L. (2008), “Consumer Reactions to Retail Out-of-stock: Replication into New Contexts”, International Journal of Indian Culture and Business, Vol. 1(3), pp.319-334.

 

Conference presentations

  1. Yadav, N., Gupta, K., and Rani, L. (2018), “Drivers of Sustainability Strategies and SMEs: A Systematic Literature Review”, Accepted for Presentation at 6th International Conference on Sustainable Development, Organized by European Center of Sustainable Development, Rome, Sep. 12-13, 2018.
  2. Rani, L. and Yadav N. (2018), “Approach to Using Social Learning for Fostering Sustainability: Review of Literature with Children’s Context as a Case” – virtual participation, 6th International Conference on Sustainable Development, by European Center of Sustainable Development, Rome, Sep. 12-13, 2018.
  3. Rana, A., Bhat A. K. & Rani, L., "The Cognitive Structure of Online Brand Choice: An Exploratory Study”, presented at Academy of Marketing Science World Marketing Congress held at Universidade Lusiada-Norte at Porto, Portugal from 27th to 29th June, 2018.
  4. Rana, A., Bhat A. K. & Rani, L., "Investigating Path to Purchase for Online Impulse Buying: A Decision Net Approach" presented at 2018 AMA Winter Academic Conference organized by The American Marketing Association (held in February 2018).
  5. Sharma M. and Rani L., “Demographic Differences among Indian Primary School Children’s Environmentally Sustainable Consumption Behavior” presented at International Conference on Applied business and Economic Research, ICABER -2016 organized by International Journal of Applied Business and Economics Research, Serial Publications held in Delhi.
  6. Sharma M. and Rani L., “Exploring Prominent Social Cognitive Determinants of Environmentally Sustainable Consumption Behavior in Children” International Conference on ‘Reaching Consumers of Emerging Markets- 2017’ organized by Indian Institute of management, Lucknow [IIML] Noida Campus from 5th – 7th January 2017, ISBN: 978-81-928560-2-5, Vol (1): pp. 121-125.
  7. Sharma M. and Rani L., “Environmentally sustainable consumption awareness among children: An empirical study”, presented at International Research Conference on Business Process Re-engineering for Sustainability and Climate Change: Issues & Perspectives organized by IARDO, Delhi (26th to 26th February 2017).
  8. Meenakshi Sharma, Dr. Leela Rani. Presented Paper in International Conference on Evidence Based Management (ICEBM) 2017, organized by Dept. of Management, BITS-Pilani, Pilani Campus titled “Social Cognitive Determinants of ESCB: A Structural Equation Analysis”.
  9. Rana, Bhat and Rani, “Interaction Effects of Sources of Online Brand Equity: An Investigation", presented at 7th IIMA Conference on Marketing in Emerging Economies, 2017 held at IIM, Ahmedabad during 11-13 January 2017.
  10. Rana, Bhat and Rani, “Centrality of Some Salient Variables in Creating Online Brand Equity “presented at the 2017 Annual Conference of Emerging Markets Conference Board held at IIM Lucknow (Noida Campus) during 7-9 January 2017.
  11. Sharma M. and Rani L., “Social Learning Tools for Environmentally Sustainable Consumption Behavior in Primary Schools” presented at International Conference on Sustainable Development -2016, Rome, Italy organized by European Journal of Sustainable Development held in Rome.
  12. Sharma M. and Rani L., “Understanding the Impact of Computer-Mediated Intervention on Environmentally Sustainable Consumption Behavior”. presented at International Conference on Marketing Technology and Society, MARCONF -2016 organized by Indian Institute of management, Kozhikode [IIMK].
  13. Rana, Bhat and Rani, "The Underlying Dimensions of Brand equity: Multidimensional Scaling Approach in the Indian Online Retail Segment", accepted for presentation at 30th annual conference of British Academy of Management (BAM), Sept.5-8, 2016, Newcastle University, U.K
  14. Rana, Bhat and Rani, “The Underlying dimensions of On-line Retail Brands: A Multidimensional Scaling Approach” presented at Third International Communication Management Conference (ICMC) organized by MICA, Ahmedabad at MICA, Ahmedabad Campus from Feb 18, 2016 to Feb 20, 2016
  15. Rana, Bhat and Rani, presented paper titled “The Impact of e-Marketing Mix Elements on Brand Association: A Comparative examination in the Indian e-commerce segment” to be presented in Conference on Brand Management organized by IIT Delhi during 16th -17th April, 2016.
  16. Sharma, M. & Rani, L., "A Study of awareness level of Environmental Sustainable Consumption Issues among Children”, for Global Cleaner Production and Sustainable Consumption Conference (GCPC-2015), to be held in Sitges, Spain & organizing by Journal or Global Cleaner Production.
  17. Sharma, M. and Rani, L., “Identification of Social Learning Tools for Teaching Sustainable Consumption Behavior", presented at International Conference on Social Entrepreneurship and Sustainable Development by Centre for Social Entrepreneurship, February 2015, organized by School of Management and Labour Studies, Tata Institute of Social Sciences.
  18. Sharma, M. and Rani, L., “Environmentally sustainable Consumption: A Review and Agenda for Future Research", presented at International Conference on Modern Strategies for Management of Business, Economy, Services vis a- vis- Social Sciences- A Sustainable Approach (MSMBESSA-April, 2014) organized by Krishi Sanskriti held in Jawaharlal Nehru University, New Delhi.
  19. Rana, A., Bhat, A. K. & Rani L, “An e-Marketing Perspective for M&A: A Case of Flipkart-Myntra Merger”, presented at Marketing Conference (MARCON), December 18th -20th, 2014 organized by Indian Institute of Management, Kolkata.
  20. Sharma, M. and Rani, L., "A Study of awareness level of Environmental Sustainable Consumption Issues among Children”, presented at International Conference on Evidence Based Management, March 22nd-23rd, 2015 organized by Department of Management, Birla Institute of management and Science Pilani at Pilani Campus. 
  21. Rani, L., “Consumer’s Response to Stockouts in Retail: A Cross-research Analysis”, paper presented at International Conference on Retailing and Sourcing, January 2005, organized by Birla Institute of Management Technology, New Delhi and Philadelphia University, USA.
  22. Rani, L., “Impact of Self-concept on Consumer Responses in Cause Related Marketing”, paper presented at International Conference on Enterprise and Environment: Towards Global Citizenship, January 2008, organized by ICFAI Business School, Kolkata.

Book Chapter

  1. Rani, L., "Service Quality in Grocery Retailing" in Mridula S Mishra (eds.), Grocery and Wet Retailing, ICFAI Books, ISBN: 978-81-314-2197-0, page 29-49.

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