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Nirankush Dutta

pilani Management

Assistant Professor, Department of Management,
BITS Pilani, Pilani Campus

6068-F, Department of Management, Birla Institute of Technology & Science, Pilani- 333031, Rajasthan. India.
nirankush.dutta@pilani.bits-pilani.ac.in
+91-1596-255858
https://www.linkedin.com/in/nirankush/

Publications

Research Papers

  • Sharma, N., Priya, P., Dutta, N. and Sharma, A. 2024. Identifying the drivers of ‘Loyal Showrooming’: A Systematic Literature Review. International Review of Retail, Distribution and Consumer Research. Accepted for publication. The journal is published by Taylor & Francis, ranked as ABDC Category B Journal; Indexed in Scopus, ABI / Inform, EBSCO etc. Print ISSN: 0959-3969, Online ISSN: 1466-4402. https://doi.org/10.1080/09593969.2024.2380336
  • Sharma, N., Sharma, A., Dutta, N. and Priya, P. 2023. Showrooming: A Retrospective and Prospective Review using the SPAR-4-SLR Methodological Framework. International Journal of Retail & Distribution Management, 51 (11): 1588-1613. The journal is published by Emerald; ranked as ABDC Category A Journal; Indexed in Scopus, Social Sciences Citation Index SSCI etc. Print ISSN: 0959-0552, Online ISSN: 0959-0552
  • Sharma, N. and Dutta, N. 2023. Omnichannel Retailing: Exploring Future Research Avenues in Retail Marketing and Distribution Management, 51(7): 894-919. International Journal of Retail & Distribution Management. Accepted for publication. The journal is published by Emerald; ranked as ABDC Category A Journal; Indexed in Scopus, Social Sciences Citation Index SSCI etc. Print ISSN: 0959-0552, Online ISSN: 0959-0552
  • Dutta, N. and Bhat, A. 2021. Reviewing Current State of Research on the Use of Social Media in Higher Education. Research Review: International Journal of Multidisciplinary. 6(5): 70-77. ISSN: 2455-3085
  • Chadha, S. and Dutta, N. 2020. Linking Entrepreneurship, Innovation and Economic Growth: Evidence from GEM Countries. International Journal of Technoentrepreneurship, 4(1): 22-31. The journal is published by Inderscience; ranked as ABDC Category C Journal; Indexed in Scopus, ProQuest etc. Print ISSN: 1746-5370, Online ISSN: 1746-5389
  • Dutta, N. and Bhat, A. 2017. Dangal: Cinematic Representation of Competitive Marketing Strategy. Prabandhan: Indian Journal of Management, 10(8): 52-57. The journal is indexed in Scopus, Cabell's Directory, Index Copernicus etc. and is included in the list of UGC recommended journals. ISSN: 0975-2854.
  • Dutta, N. and Bhat, A. 2017. Effect of Perceived Relational Characteristics of Online Social Network on e-WOM and Purchase Intention: Exploring Mediating Role of Trust. International Journal of Web Based Community, 13(4): 499-529.  The journal is published by Inderscience; ranked as ABDC Category B Journal; Indexed in Scopus, Cabell's Directory etc. Print ISSN: 1477-8394, Online ISSN: 1741-8216.
  • Dutta, N., & Bhat, A. 2016. Exploring the Effect of Store Characteristics and Interpersonal Trust on Purchase Intention in the Context of Online Social Media Marketing. Journal of Internet Commerce, 15(3): 239–273. Journal of Internet Commerce is published by Taylor & Francis; ranked as ABDC Category B Journal; Abstracted / Indexed in EBSCOhost, Scopus, Emerald Group Publishing Limited, Proquest etc. Print ISSN: 1533-2861, Online ISSN: 1533-287X. DOI: 10.1080/15332861.2016.1191053
  • Dutta, N., & Bhat, A. 2015. Role of Trust on Perceived Store Characteristics and Consumer Behavioural Outcome in the Context of Online Social Media Marketing. Indore Management Journal, 7(2): 52–62. Published by IIM Indore. ISSN: 0975-1653
  • Dutta, N. 2010. Emerging Markets: Ray of Hope for the World Economy. Mangalmay Journal of Management & Technology, 4(2): 46–55. Print ISSN: 0973-7251, Online ISSN: 2230-729X

Case Studies

  • Dhayal, K.S., & Dutta, N. (2024). boAt Lifestyle: Exploring Strategies to Sustain the Growth Momentum. Ivey Publishing (Accepted for publication). Available with teaching note through Harvard Business Publishing
  • Sharma, N., & Dutta, N. (2023). Nykaa E-Retail Private Limited: Enduring COVID-19 and Preparing for the Future. Ivey Publishing. (Product Number: W31012). Available with teaching note through Harvard Business Publishing
  • Dutta, N., Bhat, A., Bhattacharya, K.S., & Mahesh, J. (2019). Attracting Students to the Class-room with Innovative Pedagogies. South Asian Journal of Business and Management Cases, Vol 8, No. 3, pp. 241-250. (Print ISSN: 2277-9779, Online ISSN: 2321-0303). The journal is published by Sage and indexed in Scopus. 
  • Dutta, N., & Bhat, A. 2017. Smart Configuration for a Successful Smartphone. The Case Centre (Earlier known as European Case Clearing House) (Case Reference No. 517-0076-1). Available with teaching note
  • Dutta, N., & Bhat, A. 2017. Using MDS to Reclaim Lost Position to Cheap Chinese Smartphone Brands. The Case Centre (Earlier known as European Case Clearing House) (Case Reference No. 517-0061-1). Available with teaching note.
  • Bhat, A., & Dutta, N. 2017. New Product Testing through Experimental Design: The Case of Varn International Ltd. The Case Centre (Earlier known as European Case Clearing House) (Case Reference No. 517-0029-1). Available with teaching note.
  • Dutta, N., & Bhat, A. 2016. FirstCry.com: Fighting to Lead the Giant Online Baby Care Products Market. International Journal of Case Studies in Management, 14(3): 1–20. Published by HEC Montreal (ISSN: 1911-2599). Available with teaching note through Harvard Business Publishing.
  • Dutta, N., & Bhat, A. 2015. Zivame: Branding Options for an Online Lingerie Retailer. Ivey Publishing. (Product Number: 9B15A031). Available with teaching note through Harvard Business Publishing
  • Dutta, N., & Bhat, A. 2014. Flipkart: Journey of an Indian e-Commerce Start-up. Emerald Emerging Market Case Studies, Vol 4, No. 7, pp. 1-24. (ISSN: 2045-0621). Available with teaching note.

Book Chapters

  • Sharma, N., and Dutta, N. 2023 Direct to Consumer eCommerce (D2C) Business Model: The Dilemma of Getting It Right, in Rasmussen, E.  and Petersen, N. (Eds.), Handbook of Research on Business Model Innovation Through Disruption and Digitalization, IGI Global, 1st ed.  ISBN: 9781668448953. The book is indexed by SCOPUS  (ID: 85151672570)
  • Bhat, A., and Dutta, N. 2018 Salient Role and Centrality of Trust in Social Media Marketing, in Bandyopadhyay, S.  and Rishi, B. (Eds.), Contemporary Issues in Social Media Marketing, Routledge, 1st ed.  ISBN: 978-11-38679-17-7. The book is indexed by SCOPUS (ID: 85040567093)
  • Dutta, N., & Bhat, A. 2016. Exploration of Factors Affecting Initial Trust in Online Social Network. In V. Sahay & S. Prashar (Eds.), Social Media for Business (1st ed.): 137–144. New Delhi: Excel India Publishers. ISBN: 978-93-85777-40-0

Edited Book

International Conferences Abroad

  • Dutta, N., & Negi, S. 2024. "State of Research on Gamification for Online Consumers in SCOPUS indexed Marketing Journals" in the 10th International Conference on E-Business and Applications (ICEBA 2024) organized by Singapore University of Social Sciences, Co-organized by Sejong Institute of Management, and Sensors and Systems Society of Singapore from Feb 26, 2024 to Feb 28, 2024 at Singapore University of Social Sciences, Singapore. The proceedings will be indexed by SCOPUS.
  • Dutta, N., & Sharma, N. 2023. "Omnichannel Retailing: Analyzing the challenges and possible remedies” in the 36th ANZAM Conference organized by Australian and New Zealand Academy of Management from Dec 5, 2023 to Dec 7, 2023 at Victoria University of Wellington, New Zealand. pp. 258-289 (ISBN: 978-0-6481109-9-6)
  • Dutta, N., & Sharma, N. 2023. "Exploring effects of Consumer Cynicism on Customer Engagement in D2C e-Commerce Business Model” in the 42nd EBES Conference- Lisbon  organized by Eurasia Business and Economics Society from Jan12, 2023 to Jan 14, 2023 (conference proceedings to be published in by Springer Science and Business Media B.V. in the series Eurasian Studies in Business and Economics and indexed by SCOPUS) ISSN: 23645067
  • Dutta, N., & Sharma, A. 2020. "Literature Review on Showrooming: Exploring Future Direction of Research” in the 2020 AMA Summer Academic Conference (Summer AMA) organized by American Marketing Association, Virtually (Originally planned at San Francisco, California, United States) from Aug 18, 2020 to Aug 20, 2020 (ISBN-13: 978-0-87757-008-0), Vol. 31, pp. 393-395
  • Sharma, N. & Dutta, N. 2020. "Technology in Omnichannel Retailing: Exploring Agenda for Future Research" in the Pacific Asia Conference on Information Systems (PACIS) organized by the Association for Information Systems (AIS) virtually in Dubai from Jun 20, 2020 to Jun 24, 2020 (PACIS 2020 Proceedings. 26), available at AIS Electronic Library (AISeL). https://aisel.aisnet.org/pacis2020/26. Indexed by SCOPUS
  • Dutta, N., Verma, A. & Bhat, A. 2019. "Analysis of Factors Influencing Negative e-Word of Mouth in Online Social Media Marketing" in the 3rd International Conference on Software & e-Business (ICSEB) 2019 organized by International Economics Development and Research Center (IEDRC) and Waseda University, Tokyo at Nishi-Waseda Campus of Waseda University in Tokyo, Japan from Dec 9, 2019 to Dec 11, 2019 [Adjudged as an Excellent Presentation]; doi: 10.1145/3374549.3374556; ISBN: 978-1-4503-7649-5, pp. 193-198 [Published by Association for Computing Machinery (ACM) and indexed in Scopus]
  • Dutta, N., & Bhat, A. 2018. "Source-Based Trust in Online Social Media Marketing” in the  20th Australia and New Zealand Marketing Academy Conference (ANZMAC) 2018 organized by Australia and New Zealand Marketing Academy and University of Adelaide at Adelaide, Australia from Dec 3, 2018 to Dec 5, 2018. ANZMAC 2018 Conference Proceedings. ISBN: 978-1-877040-65-8, pp. 290-293
  • Dutta, N., & Bhat, A. 2018. "A Study of the Anomalous Relation Between Pro-Environment Knowledge, Attitude and Behaviour” in the Inaugural Nordic-India Business Research Conference organized by Stockholm Business School at Stockholm, Sweden from Aug 25, 2018 to Aug 26, 2018
  • Dutta, N., & Bhat, A. 2017. "Influence of Relational Characteristics of Social Network Sites on Intention to Pass-along Electronic Word of Mouth: Exploring the Role of Trust” in the 2017 Summer Marketing Educators’ Conference (Summer AMA) organized by American Marketing Association at San Francisco, California, United States from Aug 4, 2017 to Aug 6, 2017 (ISSN: 1054-0806; ISBN: 0-87757-366-2), pp. F65-F66
  • Dutta, N, & Bhat, A. 2017. "Lip Service or Real Concern: Testing the Claim to Pay Premium for Green Products through an Experimental Research” in the 2017 Summer Marketing Educators’ Conference (Summer AMA) organized by American Marketing Association at San Francisco, California, United States from Aug 4, 2017 to Aug 6, 2017 (ISSN: 1054-0806; ISBN: 0-87757-366-2), pp. D28-D32
  • Dutta, N., & Bhat, A. 2016. "Effect of Structural Attributes of Online Social Network on Trust, E-WOM and Purchase Intention” in the 76th Annual Meeting of the Academy of Management organized by Academy of Management at Anaheim, California, United States from Aug 7, 2016 to Aug 9, 2016; doi: 10.5465/AMBPP.2016.16803abstract; ACAD MANAGE PROC January 2016 2016 (Meeting Abstract Supplement) 16803
  • Dutta, N., & Bhat, A. 2016. "Effect of Social Media Characteristics on Intention to Purchase and Pass along Electronic Word of Mouth” in the 2016 Summer Marketing Educators’ Conference (Summer AMA) organized by American Marketing Association at Atlanta, Georgia, United States from Aug 5, 2016 to Aug 7, 2016 (ISSN: 0888-1839; ISBN: 87757-363-8), pp. B12-B13
  • Dutta, N., & Bhat, A. 2015. "Exploring Store Characteristics for Propagation of Electronic Word of Mouth in Online Social Media Marketing" in the 5th SGBED International Research Symposium organized by Nanjing University of Finance & Economics and Society for Global Business & Economic Development at Nanjing University of Finance & Economics, Nanjing, China from Dec 10, 2015 to Dec 12, 2015. pp. 145-162

International Conferences in India

  • Dutta, N., Chanda, U. & Singh, S. 2023. "Adoption and Usage of the Electronic National Agriculture Market: A Literature Review" in the 4th International Conference on Evidence Based Management (ICEBM 2023) organized by the Department of Management, BITS Pilani - Pilani Campus at Pilani from 24-25 Feb 2023. Published by Routledge in the Conference Proceedings titled "Handbook of Evidence Based Management Practices in Business" edited by S.K. Sharma, P. Goyal and U. Chanda (ISBN: 978-1-032-54216-4), pp. 368-375
  • Dutta, N. & Bhat, A. 2023. "Effect of Facilitating Conditions on the Use of Social Networks as Pedagogical Tool in Higher Education" in the 2nd International Conference on Best Innovative Teaching Strategies (ICON-BITS 2023) organized by Teaching Learning Center, BITS Pilani - Pilani Campus at Pilani from 9-11 Feb 2023. The proceedings will be published by Springer as a book titled "Perspectives and Strategies on Education and Creative Learning: Proceedings of 2nd International Conference on Best Innovative Teaching Strategies, BITS, Pilani"
  • Sharma, N., & Dutta, N. 2023. "Can Augmented Reality Affect the Purchase Intention of Omnichannel Shoppers?" in the 1st IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IEEE IATMSI 2022) organized by ABV- Indian Institute of Information Technology & Management, Gwalior, India at ABV-IIITM Gwalior Campus from 21-23 Dec 2022 (ISBN: 978-81-954767-1-8), pp. 67
  • Dutta, N., Bhat, A. & Dammur, N. 2021. "A Preliminary Study on the Use of Social Media in Higher Education" in the Inaugural International Conference on Best Innovative Teaching Strategies (ICON-BITS 2021) organized by Teaching Learning Center, BITS Pilani - Pilani Campus at Pilani from 29-31 Jul 2021 (ISBN: 93-5455-280-3), pp. 136-140
  • Dutta, N. & Bhat, A. 2020. "Use of Social Media in Higher Education: A Systematic Literature Review" in the 4th International Marketing Conference on Marketing, Technology & Society (ICMTS 2020) organized by Indian Institute of Management Kozhikode (IIM-K) at IIM-K campus from Apr 17, 2020 to Apr 19, 202 (ISBN : 978-93-5419-748-2), pp. 1-4
  • Sharma, N. & Dutta, N. 2020. "Technology for Omni-Channel Retailing: A Systematic Literature Review" in the 4th International Marketing Conference on Marketing, Technology & Society (ICMTS 2020) organized by Indian Institute of Management Kozhikode (IIM-K) at IIM-K campus from Apr 17, 2020 to Apr 19, 2020 (ISBN : 978-93-5419-748-2), pp. 1-4
  • Tirumala, B., Fuladi, S., & Dutta, N. 2019. “Analysis of Visual Media Marketing Strategy of Apple Inc.” in the Third International Conference on Evidence Based Management (ICEBM 2019) organized by Birla Institute of Technology & Science (BITS) Pilani at BITS Pilani Campus from Feb 1, 2019 to Feb 2, 2019 (ISBN: 978-93-86238-65-8), pp. 37-40 [Adjudged Best Paper]
  • Bhatia, R. & Dutta, N. 2019. “Social Media Platforms for Knowledge Dissemination in Higher Education: A Systematic Literature Review” in the Third International Conference on Evidence Based Management (ICEBM 2019) organized by Birla Institute of Technology & Science (BITS) Pilani at BITS Pilani Campus from Feb 1, 2019 to Feb 2, 2019 (ISBN: 978-93-86238-65-8), pp. 269-273  
  • Dutta, N., & Bhat, A. 2018. “Examining the Effect of Store Characteristics, Attitude and Gender on Trust in Online Social Media Marketing” in the Sixth PAN IIM World Management Conference (WIMC 2018) organized by all 13 Indian Institutes of Management (IIMs) together at IIM Bangalore Campus from Dec 13, 2016 to Dec 15, 2018
  • Dutta, N., & Bhat, A. 2017. “Exploring Consumers’ Willingness to Pay Premium for Green Products” in the International Conference on Responsible Marketing organized by XLRI, Jamshedpur and La Trobe University, Australia at XLRI, Jamshedpur Campus from Jan 23, 2017 to Jan 24, 2017
  • Dutta, N., & Bhat, A. 2017. “Influence of Structural Characteristics of Social Network Sites on Intention to Pass-along Electronic Word of Mouth: Exploring the Role of Trust” in the 7th IIMA Conference on Marketing in Emerging Economies organized by Indian Institute of Management, Ahmedabad from Jan 11, 2017 to Jan 13, 2017 (ISBN 978-81-920800-6-2), pp-139-146
  • Dutta, N., & Bhat, A. 2016. “Use of Social Media for Political Engagement: A Literature Review" in the 14th AIMS International Conference organized by AIMS International - The Association of Indian Management Scholars International and MICA Ahmedabad at MICA Ahmedabad Campus from Dec 26, 2016 to Dec 28, 2016 (ISBN 978-1-943295-05-0), pp 1-7
  • Dutta, N., & Bhat, A. 2016. “Influence of Social Media Design Characteristics on Intention to Purchase: Exploring the Mediating Role of Trust” in 4th Pan-IIM World Management Conference (WMC 2016) organized by all 13 Indian Institutes of Management (IIMs) together at IIM Ahmedabad Campus from Dec 13, 2016 to Dec 15, 2016
  • Dutta, N., & Bhat, A. 2016. "Effect of Tie Strength on Intention to Pass-Along e-WOM: Exploring the Role of Trust in s-Commerce” in Conference on Brand Management organized by Indian Institute of Technology, Delhi at IIT Delhi Campus from Apr 16, 2016 to Apr 17, 2016 (ISBN: 9781786354112), p. 99
  • Dutta, N., & Bhat, A. 2016. "From Perceived Social Capital to Electronic Word of Mouth: Exploring Role of Trust in Social Media Marketing” in Conference on Emerging Themes in Strategy organized by Management Development Institute (MDI), Gurgaon at MDI, Gurgaon Campus from Feb 25, 2016 to Feb 26, 2016 (ISBN: 978-93-85965-80-7), pp. 212-213
  • Dutta, N., & Bhat, A. 2016.  "Effects of Perceived Homophily on Intention to Pass-along e-WOM: Exploring the role of Trust in s-Commerce” in the Third International Communication Management Conference (ICMC) organized by MICA, Ahmedabad at MICA, Ahmedabad Campus from Feb 18, 2016 to Feb 20, 2016  (ISBN: 978-93-5254-804-0), pp. 152-161
  • Dutta, N., & Bhat, A. 2015. “Role of Trust on Perceived Store Characteristics and Consumer Behavioural Outcome in the Context of Online Social Media Marketing” in the 3rd Pan-IIM World Management Conference (WMC 2015) organized by all 13 Indian Institutes of Management (IIMs) together at IIM Indore Campus from Dec 16, 2015 to Dec 18, 2015
  • Dutta, N., Rana, A. & Bhat, A. 2015. “Facebook Content Strategy of Industry Leaders in India: An Exploratory Analysis” in the International Conference on Evidence Based Management (ICEBM 2015) organized by Birla Institute of Technology & Science (BITS) Pilani at BITS Pilani Campus from Mar 20, 2015 to Mar 21, 2015 (ISBN: 978-93-84935-18-4), pp. 171-177 (Vol. II)
  • Dutta, N., & Bhat, A. 2014. “Relationship among Tie Strength, Trust and Social Capital in Social Network Sites” in the Third International Marketing Conference MARCON 2014 organized by Indian Institute of Management Calcutta (IIM-C) at IIM-C Campus from Dec 18, 2014 to Dec 20, 2014
  • Dutta, N., & Bhat, A. 2014. “Exploration of Factors Affecting Initial Trust in Online Social Network” in the International Conference on Social Media for Business (ICSM 2014) organized by Indian Institute of Management Raipur (IIM-R) at Hotel VW Canyon from Jan 10, 2014 to Jan 11, 2014
  • Dutta, N., & Bhat, A. 2013. “Power of Social Media: Stories of Sheer Success and Devastating Disappointment” in the Eleventh AIMS International Conference jointly organized by Institute of Management Technology, Ghaziabad (IMT) and the Association of Indian Management Scholars (AIMS) at IMT Ghaziabad Campus from Dec 21, 2013 to Dec 24, 2013 (ISBN: 978-81-924713-5-8), pp. 1031-1038
  • Sharma, S. K., Dutta, N., & Bhat, A. 2013. “An Investigation into Service Quality, Service Distribution and Customer Satisfaction: A Case Study of Airtel” in the International Conference on Research in Marketing (ICRM 2013) organized by Indian Institute of Technology, Delhi (IIT-D), Curtin University Australia and XLRI Business School, Jamshedpur at IIT Delhi Campus from Dec 21, 2013 to Dec 22, 2013 (ISBN: 978-1-63041-998-1), pp. 1-13
  • Dutta, N., & Bhat, A. 2013. “An Exploration of Antecedents & Outcomes of Trust in Social Media Marketing” in the Tenth AIMS International Conference jointly organized by Indian Institute of Management, Bangalore (IIM-B) and the Association of Indian Management Scholars (AIMS) at IIM Bangalore Campus from Jan 6, 2013 to Jan 9, 2013 (ISBN: 978-81-924713-1-0), pp. 2406-2411
  • Dutta, N., & Bhat, A. 2012. “Flipkart: Burdened by Cost of Success” in the International Case Study Conference 2012, organized by ICFAI Business School, Hyderabad in association with ECCH and Universiti Utara Malaysia at ICFAI Business School, Hyderabad from Dec 14, 2012 to Dec 15, 2012
  • Dutta, N. 2010. “Emerging Markets: Ray of Hope for the World Economy” in  the International Conference on Business Strategies for Managing Turnarounds in the Global Economy organized by Mangalmay Institute of Management & Technology on Aug 6, 2010

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