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Achint Nigam

Assistant Professor, Department of Management,
BITS Pilani, Pilani Campus

Business Statistics, Data Analytics, GenAI, Marketing, Marketing Analytics, Marketing Research, Power BI, R Programming, Spreadsheet Analytics, Technology Marketing
6068-I, Department of Management, New Academic Building, Birla Institute of Technology & Science, Pilani- 333031, Rajasthan. India.

Research Interests:

  1. Business applications of GenAi
  2. Applications of Blockchain for Marketing
  3. Marketing and Industry 4.0
  4. Gamification 
  5. Sports Marketing
  6. Behavioral Marketing (Marketing plus Behavioral Economics)
  7. Pricing Strategy
  8. Digital Marketing

Ph.D./Master Thesis Students

  1. Ms. Shreya Sangal (Graduated 2024).
  2. Mr. Bharat Bhushan (Current PhD student)
  3. Ms. Swati Pradeep Gupta (Current PhD student)
  4. Mr. Kushagra Sinha (Current Master Thesis student)