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Udayan Chanda

Professor, Department of Management,
BITS Pilani, Pilani Campus

Department of Management, Birla Institute of Technology & Science, Pilani- 333031, Rajasthan. India.

Sponsored Projects

Ongoing Projects

  1. Title: “Designing Optimal and Targeted Advertisement Campaign Strategy for Online E-Commerce Platforms using AI and Machine Learning” Sponsored Organization: rBoomerang Retail Commerce Technologies India Private Limited. Amount Sanctioned- INR 36.2784 Lakhs (Co-PI).
  2. Title: “Five years of the e-NAM platform: Examining factors influencing its adoption and primary usage across product categories and states” Sponsored Organization: National Institute of Agricultural Marketing. Amount Sanctioned- INR 5 Lakhs (Co-PI).

Projects Completed

  1. Title: “Modeling of Employee Performance and Human Capital, Assessment and Optimization of Productivity of Indian Manufacturing Industry” Sponsored Organization: Indian Council of Social Science Research (ICSSR). Amount Sanctioned- Rs. 5, 00,000.

FDP/ Workshop

  1. Course Director of 10 days research methodology course for M.Phil./PhD/PDF scholars sponsored by the Indian Council of Social Science Research (ICSSR) held during 17th-26th February 2020. Amount Sanctioned- Rs. 5, 50,000.