Research is an integral and important part of any higher education system. BITS Pilani actively promotes research among its staff and students. Besides basic research, which is the backbone of any applied research, the Institute also gives adequate importance and support to applied research.
Research at BITS relies on the motivated intellectual manpower pool available among its staff and students. Students undertake research projects as a component of their education program itself. Teachers conduct research as an integral part of their responsibilities since this enables them to assimilate and disseminate knowledge as well as generate new knowledge. Besides this, BITS has devised innovative schemes to enable professionals at large to conduct research at their place of work and simultaneously work for the PhD degree of the Institute.
At BITS Pilani, the faculty are encouraged to publish their findings in reputed journals and present papers at conferences. Support is given to participate in national and international conferences and thereby network with experts from India and abroad. Recently, the Institute has taken steps to provide support to faculty to file for patents if the research is likely to fructify in commercially viable products or processes. During the last 5 years, BITS has seen healthy growth in the amount of funding received from different agencies. While most of these are from the government sector, the Institute through its existing collaboration with industries is trying to involve the corporate sector in funding research projects.
At BITS, we position research as an integral part of the curriculum & actively promote it among our students as well as our faculty. Besides basic research, we also give adequate importance & provide support to applied research.
Ruchika Sharma Ph.D. Topic - Linguistic Deviations in Advertising Messages of Chocolates and Beverages : Its Impact Measurement on the Psychology of Children in India
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Dr. Sangeeta Sharma, Madhushmita Das Ph.D. Topic - Portrayal of Women in Indian Television Advertisements : An Exploratory Study
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Dr. Sangeeta Sharma, Geetika Shree Ph.D. Topic - An Empirical Study of Effects of Online Social Networking on Well being of Indian Users
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Dr. Kumar Neeraj Sachdev, Arun Kumar Poonia Ph.D. Topic - Communication Strategies for Promoting Tourism : Discursive Analysis of Television Campaign Khushboo Gujrat Ki
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Dr. Gajendra Singh Chauhan, Piyush Gupta Ph.D. Topic - Dhananjaya’s Dasarupa : The Analysis of Plot, Character and Rasa in Shakespearean Hindi Film Adaptation (Omkara, Maqbool and Angoor)
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Dr. Devika Sangwan , Rajni Singh Ph.D. Topic - An Empirical Study on the Predictive Role of Sociodemographic and Sociopsychological Factors on Secondary School Students’ Achievement in Learning ESL
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Dr. S K Choudhary, Neerja Vyas Ph.D. Topic - Narrative Forms of Selected Hindi Biopics : An Empirical Study of Style and Structure
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Dr. Sushila Shekhawat, Mohit Sharma Ph.D. Topic - Understanding Managerial Perception of Corporate Social Responsibility Practices in a Public Sector Undertaking : An Empirical Study
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Dr. Kumar Neeraj Sachdev, Chasul Ph.D. Topic - Internet Based Technology Acceptance among Students of Communication Skills Courses in Technical Higher Education
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Dr. Virendra Singh Nirban, Swarupa Deb Ph.D. Topic - Contesting the Gender Binary : A Study on the Changing Status of Transgender Communities in Tamilnadu, Karnatka, West Bengal and Tripura (circa 1990 and 2016)
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Dr. Harikrishnan Gopinadhan Nair, Dolly Seehra Ph.D. Topic - Tracking Narrative Patterns and Film Elements within the Selected Short Fictional of Mira Nair : An Empirical Study
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Priyanka Kumari Ph.D. Topic - Intercultural Communication Competence at Workplace : An Investigation of Employers’ Requirements and Employees’ Perception in Indian Information Technology Sector
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