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Research Scholars

SHILPI AGARWAL

Ph.D. Topic

A Study on the Importance of Customer Touchpoints During the Purchase Journey: An Indian Automobile Industry Perspective

Research Area

Marketing

Ph.D. Supervisor

Nirankush Dutta

Email

p20210110@pilani.bits-pilani.ac.in

Research Type

Part Time

Research Year

9/1/2021

Ph.D. Status

Ongoing