Can you describe to us your experience working with TVF on Pitchers S2?

I left Hotstar to work on some web series, one of which was with Mayank Tewari, the writer of Newton. I had seen a lot of TVF's works and expressed to a friend my wish to work with them. He eventually connected me to some creative producers. I shared some of my works with them and after some time, got on board as a writer on Pitchers S2. I thoroughly enjoyed the process of production, pitching the script, making the actors comfortable with characters they had left 7 years ago, editing, and finally sharing it with the world.

Can you tell us what Gradium does?

I had been working on things like natural language processing when one of my batchmates made me join a group where I realized the potential of generative AI. Then there was an event known as Mumbai Hacks, being organized by the Tech Entrepreneurs Association of Mumbai around developing things that use generative AI, and randomly decided to participate there. I paired with another person and suggested this idea about Branded content generation, that paired a new product or company with a content IP, like a Ford pickup truck could be paired with Iron Man as a mascot. I realized that this could be a source for IP monetization, and that is now Gradium.

What new trends do you expect the advent of AI would introduce in the entertainment industry in the foreseeable future?

I believe that AI would become a handy tool with a human touch remaining at the core, the entry barrier will get lower with high-end productions no longer being limited to Hollywood film studios. Simultaneously there are writer's strikes in Hollywood, AI imagery being misused to add actors to movies without their permission, and copyright infringement due to AI tools generating work that is derivative of some writer’s or comic's writing style. I believe a huge paradigm shift is surely in the making.